Who would be the audience for your media product and how did you attract them?

Before making and creating our film, me and Amir decided that the audience for our film would mainly be teenagers and with a focused age of 13-24. The reason for this is because with our cast being between the ages of 10-18 this would be that the audience could relate to characters and their situations because they are similar, for example Sam and Drake at the start of the film are very care free, happy, messing around and naïve which is what the majority of people of the focused age will be. Potenially the film could have an adult audience too as personally my mum loves horrors films just as much as I do especially when it comes to zombies and because films like ‘Shaun Of The Dead’ and ‘Resident Evil’ play older and more adult characters which the adult audience will like and relate perhaps to ‘Shaun Of The Dead’ characters when it shows Shaun’s life before the apocalypse. Still though another reason for targeting young adults is because people between this age are more likely to go to cinemas and see films but also because there is a worldwide horror fan base already established out there for this age such as Zombieland, Star Trek, Shaun Of The Dead, Dawn Of The Dead and 28 Days later.

But also a television series called The Walking Dead which has amazing reviews and ratings, for example the first season of ‘The Walking Dead’ had an average of 5.24 million viewers with its season finale receiving just 6 million views alone in the US. But it didn’t end there, they released Season 2 which set a new record of 7.3 million viewers just in the first episode and towards the middle of the series attained 8.1 million viewers. But its also now creating a Season 3 which will be released in November this year.

In our film we used mainly background noises however we used a range of music from other films such as ‘Sherlock Homes’ which is used at the end of the sequence and ‘Zombieland’ which is used after I (Sam) kills a zombie. The fact we wear clothes that everyday outfits also allows the audience to relate to the characters as it shows them that the characters are just two average people trying to survive, unlike ‘Resident Evil’ were you get this bad-ass character who can do flips and jump of buildings and survive as obviously the audience can’t do that meaning they can’t relate, however despite that ‘Resident Evil’ gets a good reception because it’s not based on reality and normality making it cool, gripping and actiony.
You can view this scene here to get an idea of it: http://www.youtube.com/watch?v=vIGByOusiCE

We think that overall our themes of our film will be kind of suited to who we have selected as our target audience. Themes of our film include typical horror and comedy conventions such as blood and gritty editing but also props such as weapons and clothing. I believe that the themes we used in our film incorporates the gore, the violence and action that will appeal to the audience and who will view the themes used in our film as appealing, exciting and tensional.